
The Enterprise Chamber of Commerce and the City of Enterprise invite you to experience the joy of the holiday season in Downtown Enterprise as we celebrate
"Christmas Around the World" at the Enterprise Christmas Parade.
The Enterprise Christmas Parade will be held on
THURSDAY, DECEMBER 11, 2025, at 6:30 PM, along Main Street, Downtown, Enterprise
We welcome everyone to bring this year's theme to life, showcasing festive traditions from around the globe through creative designs, costumes, music and more! Let’s make this year’s parade a joyful celebration of unity, culture, traditions, and holiday cheer!
Presented by:
Support local business and Keep the Cheer Here! Come down early and stay late to visit our local restaurants and merchants. Warm up with a nice cup of hot chocolate or coffee, or a nice warm sweater.
Don't forget to bring a chair or two so that you can sit comfortably as you, your family and friends ring in the holiday season at the Enterprise Christmas Parade!
Make the most of your viewing experience, no matter where you are! Watch the Enterprise Christmas Parade LIVE on the Enterprise Chamber of Commerce Facebook page made possible by our sponsors and broadcast partners.

2025 Grand Marshal
Lil' Jimmy Reed
The Enterprise Chamber of Commerce, with presenting sponsor Visit Enterprise is proud to announce that world-renowned blues musician Lil’ Jimmy Reed has been selected as the Grand Marshal of the 2025 Enterprise Christmas Parade.
2025 ENTERPRISE CHRISTMAS PARADE PARTICIPANT DETAILS
IMPORTANT PARADE DETAILS – PLEASE READ THROUGH CAREFULLY
GENERAL PARADE DETAILS: The following details will apply regardless of the date of the parade. Please review carefully and share with all members participating with your parade entry.
IMPORTANT PARADE TIMELINES:
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10 AM – Decorating may begin (units may be dropped off at this time).
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12 PM – Estimated arrival time of rental floats from professional float contactor.
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4 PM – Preliminary Judging in the staging area.
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5 PM – All drivers and motorized vehicles must be in the staging area.
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5:30 PM – Parade streets will be closed by this time.
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6 PM – All members of the parade unit entry must be in place (Riders, Walkers, etc.)
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6:30 PM – Parade start time.
STREET CLOSURES: The following streets will be blocked to all motorized vehicles by 5:30 pm:
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N Main St at Watts St (at Grocery Outlet) è S Main St at Harrison St (at River Bank & Trust)
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E College St at Edwards St (at Coffee Co Courthouse) è W College St at Railroad St (near Pea River Museum)
STAGING AREA: The staging area is located behind the Grocery Outlet (505 N Main St, Enterprise, AL 36330). ALL parade entries must enter the stage field from the back entrance at N Rawls Street and W Watts St. There will be no vehicle entry allowed from Watts St/N Main St (at Grocery Outlet.)
ALL WALKERS/PERFORMANCE GROUPS, including those who are walking along with a motorized vehicle/float, must report to the WALKERS stage field (unless otherwise notified by Enterprise Chamber) no later than 6:00 pm.
DROP-OFF's: ALL motorized vehicles/floats/trailers must be in the designated area, READY TO GO with driver, no later than 5:00 pm. All drivers MUST remain with their motorized unit.
Participants may walk into the staging area from the Main St entrance. If you are driving in and dropping off a participant (float rider, walker, etc.), you must enter the staging area from the entry at N Rawls St., and exit via Conner St. Parking is NOT allowed in the staging area unless your vehicle is a registered unit in the parade.
PARADE ROUTE: The parade route will begin at N Main St and Watts St (at Grocery Outlet) and travel towards S Main St. → veer left at the Boll Weevil Monument and continue straight. The parade will end at Harrison St (River Bank & Trust). ALL UNITS SHOULD MAINTAIN A CONTINUOUS SPEED OF 3 MPH. *Please note, anyone walking/performing along the parade route must be able to keep pace with the parade for the entire route (approximately 1 mile).
DISMOUNT AREA: The end of the parade is at Harrison Avenue (traffic light past River Bank & Trust). The dismount area/pick-up point for float riders is on Railroad Street which is behind River Bank and Trust. – TURN RIGHT ONTO HARRISON ST from S MAIN ST, then RIGHT ONTO RAILROAD. There will be signs. All float/trailer riders must dismount at this point before returning the float back to the staging area.
DECORATING: ALL ENTRIES, regardless of type, must be purposefully decorated with a Christmas Theme as stated in the complete Rules, Regulations & Guidelines. Parade units will be inspected before the parade start time. If not decorated, your unit may be removed from the line-up.
You may drop off your entry in the staging area and begin decorating your unit(s) as early as 10:00 am. FLOATS/TRAILERS ARE ESPECIALLY ENCOURAGED TO ARRIVE AS EARLY AS POSSIBLE. It is highly recommended that floats/trailers arrive at the staging area before 4:00 pm (before it gets dark) for safety purposes.
**ONLY THE VEHICLE that is pulling the FLOAT/TRAILER may remain in the staging field, all other vehicles must be removed. Please unload decorative items and park outside of the staging field immediately and return to decorating.
JUDGING: The 2025 theme for the Enterprise Christmas Parade is “Christmas Around the World”. All eligible entries will be reviewed preliminarily at 4 PM and reviewed again during the parade at the judges review stand. The judges will select the top 3 winners for 1st, 2nd, or 3rd place. Winners will be announced the following day and contacted later with additional details.
RULES, REGULATIONS & GUIDELINES: A few key points have been noted below. All parade participants are responsible for adhering to all Rules & Guidelines.
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NO LIVE SANTA CLAUS’s
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NO STOPPING ALONG THE PARADE ROUTE (unless you are stopped by a parade official, or there is a true emergency).
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NO THROWING or DISTRIBUTING CANDY or OTHER OBJECTS
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NO ONBOARDING or EXITING FROM MOTORIZED VEHICLES ALONG THE PARADE ROUTE
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NO HIGH BEAM HEADLIGHTS (use parking lights when available).
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ONLY FAMILY APPROPRIATE MUSIC WILL BE ALLOWED
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UNIT NUMBERS FOR ALL PARADE ENTRIES MUST BE VISIBLE AT ALL TIMES
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HAVE FUN!
PARKING INFORMATION: The City has a Special Event Parking Ordinance to provide a better viewing experience, and a safer environment. There will be NO PARKING allowed on closed along the parade route. PLEASE DO NOT BLOCK BUSINESS PARKING DURING BUSINESS HOURS. (see attached map for recommended public parking areas.)
CONTACT INFO: If you should have any questions, contact our office at 334-347-0581 or email to info@enterprisealabama.com as soon as possible. Our office will be closed on parade day, and there will not be anyone in the office to answer calls or emails.





